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W.K. Border: Meet the Visionary Behind a Story of Creativity and Innovation

W.K. Border was a remarkable innovator whose achievements revolutionized the field of advertising in the 20th century. Border was born in 1884 in Osborne, Kansas, and developed a passion for advertising after working as an accountant for a newspaper. He started his own advertising agency, Border & Company, in 1910 and went on to become one of the most influential figures in the industry.

One of Border's greatest contributions to advertising was his invention of the border rule, which was a printed border around advertisements that made them more visually appealing. This innovation caught the attention of numerous major corporations, including Coca-Cola and Ford Motor Company, and made Border a millionaire many times over.

Border continued to push the boundaries of advertising. He created the first neon sign in 1924, which became an instant sensation and remains a popular form of advertising to this day. Border also pioneered the use of aerial advertising, which involved flying planes over crowds with banners attached to the back.

Despite his groundbreaking innovations, Border faced some significant challenges over the course of his career. The Great Depression caused a decline in advertising spending, and his company had to lay off many employees. Border also experienced health issues that forced him to take a step back from his work, although he continued to be involved in the advertising industry until his death in 1959.

However, Border's legacy lives on. His innovations have had a lasting impact on advertising, and his name remains synonymous with creativity and vision. His work paved the way for future advertisers, who continue to build on his ideas and explore new possibilities in the field.

Today, Border's contributions to advertising are celebrated in numerous ways. In Osborne, Kansas, a street is named after him, and a museum dedicated to his life and work showcases many of his innovations. His legacy also lives on through the Border Prize, which is awarded annually to individuals who have made significant contributions to the advertising industry.

W.K. Border was a visionary whose creativity and innovation transformed advertising. His contributions have impacted countless individuals and businesses, and his legacy continues to inspire new generations of advertisers. It is a testament to his impact that his name remains so highly regarded in the industry and in the wider world of business.